AMC Leisure (AMC) to make Q2 2021 revenue

AMC Entertainment’s shares rose 4% in expanded trading on Monday after the company posted a smaller-than-expected loss in the second quarter.

Though the cinema operator’s CEO warned the company still faces challenges, he said it could make a profit as early as the fourth quarter if the domestic box office hits at least $ 5.2 billion.

“AMC’s journey through this pandemic is ongoing and we are not out of the woods yet,” CEO Adam Aron said in a statement Monday. “While there are no guarantees of what the future will bring in a still infectious world, one can imagine a happy Hollywood ending to this story.”

Aron made a number of announcements during Monday’s conference call, many of which directly addressed the desires of his new investors, including new payment options like Bitcoin and a wider variety of content offerings like sports and recorded concerts.

Last year, AMC’s cinemas were closed for months due to the coronavirus pandemic. Theaters started reopening late last summer just to see Covid cases rise again and film studios postpone new releases again.

At the end of June, all of AMC’s 593 US theaters were open to the public and 335 of its international theaters, or approximately 95%, were operational. The crowd is returning, but the crowd has not yet recovered to pre-pandemic levels.

According to the AMC, 22 million guests visited its theaters in the second quarter. That was an increase from the 7 million guests who returned to theaters in the first quarter, but it was far from normal. In the second quarter of 2019, AMC sold 97 million tickets, which was a historic quarterly record.

“We’re not driving a winning lap … We’re still losing money, we’re still burning money,” said Aron during a phone call on Monday. “But we can see a light at the end of the tunnel.”

Loss in the second quarter diminishes

Here’s what the company said, relative to Wall Street expectations, based on an analyst survey by Refinitiv:

  • Loss per share: 71 cents vs. 91 cents expected
  • Revenue: Expected $ 444.7 million versus $ 382.1 million

For the second quarter, AMC recorded a net loss of $ 344 million, or 71 cents per share, compared to a loss of $ 561.2 million, or $ 5.38 per share, a year earlier. According to Refinitiv, analysts had expected a loss of 91 cents per share.

The cinema chain reported revenues of $ 444.7 million, more than analysts’ expectations of $ 382.1 million.

Aron announced that in late 2020, the company with Warner Bros. decided that Warner Bros. would release all of its 2021 films in theaters and through its HBO Max streaming service on the same day.

Exclusive content in theaters can help AMC to become profitable again.

These deals are particularly welcome at a time when the US is recording an average of more than 100,000 new Covid-19 cases per day for the first time since February. The highly contagious Delta variant triggers a resurgence of the virus, especially in unvaccinated populations.

Fears of closings re-emerge as many local governments have chosen to restore mask mandates. Some companies even ask their customers for proof of vaccination before it is delivered to them.

The AMC Burbank 16 and the bronze Batman statue in Downtown Burbank.

AaronP / Bauer-Griffin | GC images | Getty Images

Bring money to work

As of June 30, AMC had approximately $ 1.8 billion in cash and approximately $ 2 billion in liquidity, the company said.

AMC was able to avoid bankruptcy when its cinemas closed because it was able to raise cash in part from a “meme-share” madness. For months, fans of the stock who call themselves “monkeys” have helped propel the stock to record highs. These new investors stayed bullish on traditionally heavily short stocks like AMC and used their growing numbers to make waves on Wall Street.

Thanks to millions of these retail investors, the company’s shares have risen nearly 1,500% since January. However, the stock, which closed at $ 33.80 on Monday, has been halved from its high of $ 72.62 in early June.

AMC begins to put the money raised into work by buying or renting new theaters and upgrading its existing locations with better seating and amenities.

In the second quarter, the company took out leases for two locations in Los Angeles: the 14-screen cinema in The Grove shopping complex in Fairfax and the 18-screen cinema in the Americana at Brand in Glendale. Both were previously operated by Pacific Theaters and are owned by real estate company Caruso. AMC did not disclose the terms of the lease.

In 2018, The Grove Theater was the second highest grossing theater and Americana was the fifth highest grossing theater in the Los Angeles area. AMC is expected to reopen these theaters in August.

On Monday, Aron said the company was in the process of signing leases for up to 10 additional locations. Leases or letters of intent have so far been signed for six cinemas, he said. The theaters are located in Los Angeles, Chicago, and Atlanta. Four other locations are under discussion, he said. Eight of the 10 possible locations are former Arclight and Pacific theaters.

Aron also announced that AMC plans by the end of the year to have technology in place to accept bitcoin for movie tickets and concessions when paid for online.

Reveals Executive Share Ownership Proposal

To further underscore his commitment to the company and its new investors, Aron said he proposed a new stock requirement for top management positions at AMC. The recommendation, which will be discussed during the next board meeting, states that the CEO must hold a share value of eight years’ salary.

In Aron’s case, that would be roughly $ 12 million in shares that are either owned or granted by the company.

Under the proposal, he said, the chief financial officer would have to hold the salary for six years, the executive vice president position would hold the salary for four years, and a senior vice president would have to hold the salary for two years.

“At the same time, as I emphasize ownership, I would like to remind you that in the five full years that I have run this company, I have not sold any AMC stock, even though it was more than three-fifths of my annual salary,” said Aron.

Dr. Scott Gottlieb says the Covid delta surge could be the ‘closing wave’ in U.S.

Dr. Scott Gottlieb told CNBC on Monday the current surge in Covid infections caused by the more contagious delta variant may be the “final wave” of the virus in the United States.

“I don’t think Covid is going to be epidemic all through the fall and the winter. I think that this is the final wave, the final act, assuming we don’t have a variant emerge that pierces the immunity offered by prior infection or vaccination,” the former Food and Drug Administration commissioner said on “Squawk Box.” “This is probably going to be the wave of infection that ends up affecting the people who refuse to get vaccinated.”

Gottlieb said Americans have a couple months remaining where they need to take pandemic-related precautions, particularly in northern U.S. states as cases begin to peak in the South, until the wave of infections begins to decrease again.

“I think this is going to be a difficult period right now,” he said. However, Gottlieb said the contagious nature of the delta variant and increased vaccination rates could change the trajectory of future infections.

“We’re going to reach some level of populationwide exposure to this virus, either through vaccination or through prior infection that’s going to stop circulating at this level, at this rate,” said Gottlieb, who led the FDA from 2017 to 2019 under the Donald Trump administration.

The seven-day average of new daily coronavirus cases in the U.S. is 108,624, according to a CNBC analysis of Johns Hopkins University data. That’s up 36% compared with one week ago. The highly transmissible delta variant, first identified in India, is estimated to comprise 83% of all sequenced Covid cases in the country, according to Centers for Disease Control and Prevention estimates.

With the surge in infections coinciding with school reopening plans in the fall, Gottlieb warned that schools may need to begin the year with heavier mitigation measures in place like mask-wearing, testing, physical distancing and gathering through pods. 

“The goal has to be to get schools open and keep them open, and we can’t expect to change all the behaviors in terms of what we’re doing with respect to mitigation in schools and get the same result, especially with this new delta variant which is more contagious, and is inevitably going to be hard to control in the schools,” said Gottlieb, who serves on the board of Covid vaccine maker Pfizer.

Large amounts of vaccinated people can still gather in a venue if there is some “semblance of a bubble” around it, he said. Vaccinated people who are getting infected are likely contracting the virus from unvaccinated people, and then spreading it to close contacts after being contagious for a brief window of time, the former FDA chief said.

Gottlieb said wearing a higher-quality mask, like the KN95 mask, is more important now as the virus is known to spread through aerosols and not droplets. A high-quality cloth mask affords only 20% protection from transmission, and most people don’t wear them well, he said.

“We are taking sort of an alpha mindset into a delta world, and it’s not going to work,” Gottlieb said, referring to the alpha coronavirus variant first detected in the U.K. last year. “We’re going to see that this delta variant is more difficult to control,” he said.

Disclosure: Scott Gottlieb is a CNBC contributor and is a member of the boards of Pfizer, genetic testing start-up Tempus, health-care tech company Aetion and biotech company Illumina. He also serves as co-chair of Norwegian Cruise Line Holdings’ and Royal Caribbean’s “Healthy Sail Panel.”

All the main points about Megan Thee Stallion x Revlons Sizzling Lady Sundown Drop

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Megan Thee stallion does most for her fans this summer!

In addition to rebranding an entire season to empower women everywhere, perform at festivals, and be the face of Coach’s BAPE collection, the “Savage” singer recently released a makeup collection with Revlon! The collection, which is StockX’s first beauty drop, contains everything you need to look and feel who you are.

The limited edition collection available exclusively on StockX includes a face and eye palette with 10 sunset tones, Megan’s favorite shade of Revlon’s Super Lustrous ™ lip gloss, false eyelashes and a drawstring hot girl makeup bag. If you’re sold out, we encourage you to go to StockX ASAP to evaluate yours before it’s too late.

“Hotties, there are only 450 packages,” Megan revealed in a promo video for the collection. “You better get it while it’s hot because you won’t get it again.

Tesla, Coinbase, Tyson Meals and extra

The Tesla logo on a Supercharger fast charging station for the electric vehicle manufacturer Tesla Motors.

SOPA pictures | LightRakete | Getty Images

Check out the companies that are making the headlines in midday trading.

Diamondback Energy – The exploration and production company’s shares were down 3.5% on a 3.5% decline in oil prices. At one point on Monday, West Texas Intermediate crude oil futures, the US oil benchmark, fell more than 4%. Occidental was down almost 3%. NOV and Pioneer Natural Resources both fell about 2%. Schlumberger and Devon Energy each lost more than 1%.

Tesla – Electric vehicle shares rose 2.1% after Jefferies upgraded the company to buy off hold. The Wall Street firm said Tesla was “a leader in earnings momentum and capital allocation.” Jefferies raised its price target from $ 700 to $ 850 per share.

Coinbase – Cryptocurrency exchange stocks rose 8.6% ahead of the quarterly earnings report released Tuesday. With Coinbase generating most of its revenue from trading, its share price is closely tied to Bitcoin price, which hit $ 46,000 on Monday for the first time since May and broke its 200-day moving average.

Robinhood – The shares of the newly public online brokerage rose 3.3% on Monday. Robinhood stock has been volatile since going public and has received a great deal of attention from individual investors.

Tyson Foods – Tyson Foods shares rose 8.7% after the beef and poultry producer released a better-than-expected quarterly earnings report. The company posted quarterly earnings of $ 2.70 per share, well above the consensus estimate of $ 1.62 per share, according to Refinitiv.

Sanderson Farms – Shares in Sanderson Farms rose 7.4% after the poultry producer announced it would be acquired by private food maker Cargill and agricultural investment firm Continental Grain for $ 203 per share. The cash deal corresponds to a premium of 11.3% compared to the closing price of the share on Friday.

Victoria’s Secret – Victoria’s Secret stocks rose about 20% after JPMorgan Chase initiated coverage of the lingerie retailer with an overweight position. The company said the current price of the stock was a “compelling entry point” and found the company to be the leading market share player in the lingerie category.

Darden Restaurants – The restaurant company’s shares fell 4.5% after Evercore ISI downgraded the stock from outperformance to in line. The company issued a statement to its customers that inflation, including rising wages, will hurt the stock as the economy reboots.

– CNBC’s Tanaya Macheel, Maggie Fitzgerald, Jesse Pound and Yun Li contributed to the coverage

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Covid vaccine mandates sweep throughout company America as delta surges

United Airlines ramp services worker John Dalessandro receives a COVID-19 vaccine at United’s onsite clinic at O’Hare International Airport on March 09, 2021 in Chicago, Illinois.

Scott Olson | Getty Images

The U.S. government may not require that everyone get Covid-19 vaccines, but large employers across corporate America are stepping into the void.

More than a dozen large U.S. corporations, including Walmart, Google, Tyson Foods and United Airlines, have recently announced vaccine mandates for some or all of their workers.

“With rapidly rising COVID-19 case counts of contagious, dangerous variants leading to increasing rates of severe illness and hospitalization among the U.S. unvaccinated population, this is the right time to take the next step to ensure a fully vaccinated workforce,” Dr. Claudia Coplein, Tyson’s chief medical officer, said in a statement Tuesday.

The U.S. reported a seven-day average of more than 108,600 new cases per day as of Sunday, up 36% from a week earlier, according to data from Johns Hopkins University. With 83% of sequenced coronavirus cases nationwide stemming from the delta variant, according to Centers for Disease Control and Prevention estimates, vaccinations are seen by health officials and corporate management as the safest way to get employees who have been working remotely back to the office.

Though some employers now unilaterally mandate vaccines, most have limited the scope of their guidance to certain offices or specific groups of workers.

Google and Facebook have mandated Covid immunizations for anyone returning to their U.S. offices. Walmart, which has 1.6 million U.S. employees, has imposed a vaccine mandate for all corporate and management staff, while store employees must wear masks in high-risk counties.

Walmart CEO Doug McMillon outlined the retailer’s plans to keep “gradually coming back into our office spaces with the idea of being closer to pre-pandemic levels after Labor Day.”

In April 2020, a Gallup poll found that 70% of employees surveyed were working from home. Companies are attempting to bring their workforce back into the office, but some have already begun pushing back their return dates as Covid case counts surge. Late last month, Google postponed its return to office deadline to Oct. 18, a delay of more than a month.

“Although I’m not a big fan of mandates, we need to use a variety of incentives to encourage as many people as possible to practice effective infection control,” said Dr. Stephen Morse, a professor of epidemiology at the Columbia University Irving Medical Center. “If that’s the best or only way to motivate some people, then that’s one tool in our toolbox.”

United Airlines said Friday that all of its roughly 67,000-person U.S. employees must provide proof that they are vaccinated against Covid no later than Oct. 25, becoming the country’s first major airline to issue such a mandate. Employees risk termination if they don’t comply, though United said there will be exemptions for religious or medical reasons.

“We know some of you will disagree with this decision to require the vaccine for all United employees,” United Airlines’ CEO Scott Kirby and the airline’s president, Brett Hart, wrote to employees announcing the vaccine requirement. “But, we have no greater responsibility to you and your colleagues than to ensure your safety when you’re at work, and the facts are crystal clear: everyone is safer when everyone is vaccinated.”

Budget carrier Frontier Airlines followed suit hours later with its own mandate but said employees either need to show proof of inoculation by Oct. 1 or take regular Covid tests.

For better or worse, vaccines and other tools to fight the virus such as masks, have become controversial in the U.S. But health officials say the measures are necessary to save lives.

“To leave it up to the individual is to say that there are people who are going to make a choice that puts co-workers at risk,” said Dr. Paul Offit, an infectious disease physician at the Children’s Hospital of Philadelphia. “So I think it’s a responsible, important, necessary thing to do.”

Even companies with the most expansive mandates are required by law to allow some exceptions.

Facebook’s vice president of people, Lori Goler, said the company of nearly 59,000 global employees will have a process in place for people who can’t be vaccinated for medical or other reasons and that it’s working with experts “to ensure our return to office plans prioritize everyone’s health and safety.”

The Alphabet Workers Union, which represents over 800 employees across Google and its parent company, expressed concern over the exceptions to Google’s vaccine mandate, saying the company has provided insufficient details surrounding the exemption process. A spokesperson for the union said the mandate exists “to convince white collar workers to come back to the office,” while “a boatload of people” remain unvaccinated.

Google did not respond to a request for comment. Alphabet employed over 135,000 employees worldwide as of last year.

Other companies have faced pushback from unions on their vaccine directives. After Tyson announced last week that all 120,000 of its office and plant personnel must get vaccinated, United Food and Commercial Workers, which represents 24,000 Tyson meatpacking workers, voiced reservations about mandating vaccines that lack the FDA’s full approval.

“UFCW will be meeting with Tyson in the coming weeks to discuss this vaccine mandate and to ensure that the rights of these workers are protected, and this policy is fairly implemented,” UFCW International President Marc Perrone said in a statement. Perrone added that he wanted to ensure Tyson’s union workers receive paid time off to receive and adjust to the vaccine.

United and its pilots’ union, the Air Line Pilots Association, agreed earlier this year not to implement a vaccine mandate for its nearly 13,000 aviators. United offered extra pay to pilots who received the vaccine and up to three days off for flight attendants. More than 90% of the pilots and about 80% of flight attendants are inoculated, the company said. The union said that some aviators who don’t plan to get vaccinated should talk with their pilot chief.

“The vaccine requirement represents an employment change we believe warrants further negotiations to ensure our safety, welfare, and bargaining rights are maintained, the pilots union said.

Other airlines including American, Southwest and Delta said they have not made any changes to their policies to encourage, but not mandate, vaccines for their employees. In May, Delta was the first major carrier to require the vaccine for new employees. United had followed suit. American and Delta have offered incentives like extra time off for employees who get vaccinated. Delta says more than 73% of its staff is vaccinated.

When asked how it would react to a potential companywide requirement, Dennis Tajer, a spokesman for the Allied Pilots Association, which represents some 15,000 pilots at American, said: “Our position is it’s a personal choice between pilots and their medical professional. As the bargaining agent for the pilots, any change to the conditions of employment must be discussed with the representative union.” The union last week, however, urged pilots to get vaccinated and estimated in a staff note that about 60% of them are inoculated.

By mandating inoculations, corporate America is taking action in a way federal legislators cannot, said Dorit Reiss, a professor at UC Hastings College of the Law. Outside of requiring vaccines for its own employees, Reiss said the federal government “probably doesn’t have the power to say everybody in the U.S. has to get vaccinated or pay a fine.”  

But insurance agencies might, a recent op-ed by Dr. Elisabeth Rosenthal and Glenn Kramon in The New York Times suggests. In the model of policies that deny coverage for injuries sustained during dangerous activities, the authors indicate that insurers could start “penalizing the unvaccinated” because their refusal to immunize poses a threat to public health. Rosenthal is editor in chief of Kaiser Health News and Kramon is a lecturer at the Stanford Graduate School of Business.

Companies also have the Equal Employment Opportunity Commission on their side, said Thomas Lenz, a professor at the University of Southern California Gould School of Law. As long as their mandates abide by the Americans with Disabilities Act and the Civil Rights Act of 1964, the commission said in May, companies could require “all employees physically entering the workplace to be vaccinated” against the coronavirus.

Despite the EEOC’s guidance, some businesses are still refraining from issuing mandates for fear of alienating their personnel, Lenz said.

“We see that employers are as concerned with what they perceive as a skill shortage, a labor shortage, as anything in deciding whether to mandate the vaccinations,” Lenz said. “And for that reason, employers don’t want to scare people away, as they feel they might be able to accommodate and keep the workforce in some other way.”

-CNBC’s Nate Rattner contributed reporting.

Racquel Palmer Lands Lead Function In New Tyler Perry Collection Two Years After She Purchased A Billboard To Get His Consideration

Racquel Palmer, Tyler Perry

If “by any means necessary” was a person, it would for sure be actress Racquel Palmer! Back in 2019, Racquel went viral after she purchased a billboard with a message to Tyler Perry. Although Perry initially shared a photo of the billboard saying it was “not the way to get [his] attention”, it looks like her creativity and perseverance worked in her favor.

Racquel recently revealed to TMZ that she officially landed a leading role in Tyler Perry’s upcoming series, “All The Queen’s Men”, which follows the life of the owner of a male strip club and her loyal head of security. Y’all have probably seen Racquel’s face in another TP show called “Sista’s”, but according to Racquel, her and Tyler have never spoken about the iconic billboard.

“There’s many interactions with him as far as directing,” she said. “But we’ve never spoken about the billboard. It’s just actor and director relationship. So it’s just like it never happened.”

Perry’s initial reaction urged people to save their money, as billboards are pretty pricey, and encouraged hopeful actors and actresses to pull up to auditions for free. While the billboard may have played a role in jumpstarting Racquel’s career, she expressed she wants to be known for what she brings to the big screen instead of the viral “stunt”.

“One thing I did learn was that I want to be known for my talent, not my tactics,” she said. “I don’t think everybody really understands the whole point of the billboard is that I wanted to show my kids that I wasn’t going to give up on my dream. I was at a point where I wanted to, but I didn’t want them to see me give up.”

Want updates directly in your text inbox? Hit us up at 917-722-8057 or https://my.community.com/theshaderoom

Senate prepared for ultimate vote on bipartisan infrastructure package deal

The Senate finally decides on the $ 1.2 trillion bipartisan infrastructure package tomorrow after clearing the final procedural hurdle.

“The two-pronged process is progressing,” said majority leader Chuck Schumer. “It took a while, but it will be worth it as we will hopefully get both bills off very, very soon.”

The legislation known as the Infrastructure Investment and Jobs Act “,invests US $ 110 billion in financing roads, bridges and major projects, US $ 66 billion in passenger and freight transport, US $ 65 billion in rebuilding the power grid, US $ 65 billion in expanding broadband Internet access and 39 billion US dollars for the modernization and expansion of transport systems ”, according to a CNN report and even includes“ 55 billion US dollars for water infrastructure, of which 15 billion US dollars are used to replace lead pipes ” .

The Senate is expected to pass the bill.

Once that vote is completed, Schumer has indicated that the Democrats will work on it next the details of the $ 3.5 trillion reconciliation law.

“The budget resolution provides the committees with a target date of September 15 to submit their reconciliation legislation. We will work towards this goal and during the week of Nov. Democrats that Tomorrow, add: “Please remember that the resolution only contains ‘top-line’ reconciliation instructions to the committees and that any senator will have the opportunity to shape and influence the final law of reconciliation after the budgetary resolution is passed.”

Schumer to the Senate Democrats on the budget resolution for US $ 3.5k: “The resolution only contains ‘top-line’ reconciliation instructions to the cmtes, and that every senator will have the opportunity to draft the final reconciliation law after the budget resolution has been passed and influence. https://t.co/XRZjFWOoFopicturesvg%3E

Alan is a writer, editor, and news junkie from New York.

Verizon, AT&T attempt to persuade Individuals they want 5G now

A large advertisement on the LED screen outside the apple store is to warm up the iPhone 12 series, which is officially on sale on the 23rd. Shanghai, China, October 21, 2020.

Barcroft Media | Getty Images

U.S. wireless giants AT&T and Verizon had big plans last year to advertise why customers should upgrade their phones and start using 5G wireless.

Then the pandemic hit, and with everyone stuck at home, showing off blazing speeds and consumer use cases in stadiums, airports and public places wasn’t just irrelevant — it was gauche. Cloud gaming, checking instant odds on gambling apps from stadiums and downloading Netflix movies at the airport became far less important than the ability to work from home — a better message for cable companies who already deliver high-speed home broadband.

“We almost lost the year,” said David Christopher, EVP of partnerships & 5G ecosystem development for AT&T. “But now, people are excited to get out of their homes and experience 5G in the wild. We will dramatize use cases that matter to customers.”

AT&T and Verizon want to transfer customers as fast as possible to 5G networks — not just to recoup the heavy capital expenditure costs of building out updated nationwide networks but also to lock in customers and keep them from defecting to T-Mobile.

Both AT&T and Verizon have offered promotional pricing this year on 5G phones to retain customers and entice new ones. But T-Mobile tends to offer the cheapest prices among the big three, while also topping both Verizon and AT&T in download speed and 5G availability, according to Opensignal’s July 2021 5G User Experience Report.

“A focus on 5G isn’t going to be flattering to either Verizon or AT&T,” said Craig Moffett, a wireless analyst at MoffettNathanson. “They are falling far behind T-Mobile in what will soon matter most: 5G speed and coverage. And they charge consumers much higher prices than T-Mobile.”

That puts pressure on both companies to sell consumers on why they should choose AT&T and Verizon — making 5G a marketing challenge as Americans emerge from pandemic quarantines.

Convincing consumers

Getting Americans excited about 5G may not be easy.

A J.D. Power survey last year found that only about a quarter of wireless subscribers said they believed 5G would be significantly faster than current 4G LTE technology, and only 5% of respondents said they’d be willing to pay more for 5G service. 

Even the CEO of AT&T Communications, Jeff McElfresh, told CNBC last year he has “always tried to soften folks’ expectations around 5G.”

Much of the messaging about 5G so far has been about enterprise solutions. A Deloitte Insights consumer survey this year found that consumer use cases that demand the faster network simply don’t exist yet.

Verizon last year helped produce a documentary on 5G called “Speed of Thought,” which showed enterprise-focused examples, such as a robotic arm that a physician can use from anywhere and an augmented reality helmet for firefighters to help see through smoke. It also explored cities testing out 5G-enabled technology to avoid car collisions.

AT&T leaders have also said 5G’s real opportunity is in the business cases, particularly in the case of machines and equipment that are communicating via internet-of-things technology.

But both companies plan to illustrate specific consumer use cases in advertisements in the coming months to convince customers to upgrade.

In an outline of its 5G strategy for this year, AT&T detailed use cases including AR-aided shopping experiences for consumers in stores and downloading content at airports. Earlier this year, AT&T announced it would give its customers access to Bookful, which creates augmented reality experiences around books to try to improve reading comprehension. Christopher said viewing a street map through a phone is reliable and seamless in 5G, more easily allowing for activity like an augmented reality guide to a city, whereas it would have consistently lagged with 4G. 

Verizon is currently running a number of 5G-related TV ad spots, including those with “Saturday Night Live” star Kate McKinnon about a promotion to receive $800 for a 5G phone when consumers trade in their old device.

Verizon has also done some marketing around what its 5G will do for gaming, both in its Super Bowl spot earlier this year and a digital video released in May that tried to illustrate what video game-like lag would look like in everyday life

But the Verizon campaigns don’t yet show why 5G is necessary or important for average consumers.

In one recent Verizon ad, viewers see a series of images — a man climbing a cell tower, a thunderstorm, cars driving on the street, landscape shots of cities — with voiced-over statements about “next generation service,” “broader spectrum,” and “the more going the extra mile matters.” But the only clear consumer use case shown in the one-minute commercial is video chatting — an activity that doesn’t require 5G.

It’s possible 5G advertising could backfire on both companies if consumers view networks as interchangeable and simply choose the lowest-price offering — which will be T-Mobile, Moffett said.

Christopher points out that educating consumers about 5G will benefit the entire industry. “We’re not going to spend our resources talking about the other guy,” he said. “Everything educates the customer about the broad benefits of 5G as a category, and that’s a good thing, too. We’re happy with that.”

Verizon’s 5G Home strategy

Verizon’s 5G marketing strategy hasn’t kicked into full gear yet because the company still hasn’t lit up its nationwide footprint of C-band spectrum, said Manon Brouillette, recently named Verizon Consumer Group’s chief operating officer and deputy chief executive officer. Verizon CEO Hans Vestberg has promised 100 million Americans will have access to speeds up to 1 Gigabit per second by March 2022.

Brouillette believes 5G’s biggest selling point is as a replacement for cable broadband once Verizon’s so-called “ultra wideband” network in fully functional. Verizon spent nearly $53 billion on the airwaves earlier this year.

While Verizon already has a fiber product, FiOS, it’s only available in limited regions of the country. Verizon will now be able to market a 5G Home service to the majority of the U.S. where FiOS is unavailable. Verizon already offers 5G Home that runs on millimeter wave technology to parts of 47 U.S. cities.

But even when Verizon’s 5G network is up and running across the country, the company still plans on selling separate products — mobile and home — even though they’ll operate on the same network. Verizon currently sells its 5G Home product at a $20 monthly discount for customers that also buy Verizon wireless.

Verizon is planning more “creative” ways to price home and mobile internet together in 2022, said Brouillette. But that packaging may not be enough to convince consumers to switch to Verizon — especially as cable companies such as Comcast and Charter offer their own mobile services (which use Verizon’s own network) with bundled discounts.

“It’s a myth believing one major ad campaign will solve everything,” said Brouillette. “It will come down to performance and execution.”

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

WATCH: Verizon CEO Hans Vestberg on subscriber growth surprise, outlook

Oil costs fall 4% on rising international Covid circumstances, persevering with slide following worst week since October

Oil derrick pumps operate at the Inglewood Oil Field in Culver City, California, on Sunday, July 11, 2021.

Kyle Grillot | Bloomberg | Getty Images

Oil prices slid on Monday, building on last week’s steep losses, as rising Covid cases prompted fears of a demand slowdown.

West Texas Intermediate crude futures declined 3.6% to trade at $65.85 per barrel. The contract traded as low as $65.15 earlier in the session. International benchmark Brent crude declined 3.5% to $68.21 per barrel.

“The biggest challenge for oil markets remains the uncertainty around COVID as the ‘delta variant’ has made for the highest daily case counts since early 2021,” noted analysts at Bank of America.

Last week both contracts dipped more than 7% for their worst week since October. The slide came amid demand worries as well as a surprise build in U.S. crude inventory. The U.S. Energy Information Administration said Wednesday that crude stocks rose by 3.6 million barrels in the prior week, while analysts surveyed by FactSet were expecting a 2.9 million barrel draw. Gasoline stocks did, however, decline by a larger-than-expected 5.3 million barrels.

Data out of China also weighed on crude on Monday. The country’s export growth unexpectedly slowed in July, while imports rose 28.1% compared to a year earlier. This was below forecasts that called for a 33% increase.

China, which is the world’s second largest oil consumer, imported 9.7 million barrels per day in July, which was the fourth straight month below 10 million barrels per day, according to analysts Commerzbank.

“The price slide is continuing [Monday] amid growing concerns about demand again,” the firm wrote in a note to clients. “Market participants are watching the rising coronavirus figures in Asia with considerable alarm, as this could prompt the Chinese government to take drastic measures in line with its strict zero Covid strategy.”

A possible slowdown in demand as portions of the world reinstate lockdown measures follows OPEC and its allies further boosting production this month. In April 2020 the group implemented record production cuts of nearly 10 million barrels per day as the pandemic sapped demand for petroleum products.

Oil has slowly recovered and WTI is still up 40% for 2020. In July the contract traded as high as $76.98, a price not seen since 2014.

“The oil market is likely to remain rangebound here as the physical market is poised to remain in a deficit through the end of the year,” said Tom Essaye, editor of the Sevens Report.

– CNBC’s Michael Bloom contributed reporting.

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5 issues you need to know earlier than the inventory market opens on Monday August ninth

Here are the top news, trends, and analysis investors need to start their trading day:

1. Dow and S&P 500 will open lower earlier in the week

Traders works on the New York Stock Exchange (NYSE) on August 4th, 2021.

Andrew Kelly | Reuters

The Dow Jones Industrial Average and S&P 500 futures indicated a lower open for the benchmark indices earlier this week. Dow futures were down 81 points, or 0.2%, indicating a 83 point drop for the 30-stock index. S&P 500 futures lost 0.1%, indicating a slight opening loss. Nasdaq 100 futures indicated small gains for the tech-heavy benchmark. Wall Street ended last week on a good note when the Dow hit a record high on a stronger-than-expected US employment report. Certainly, signs of a rapid recovery in the economy could lead the Federal Reserve to taper its massive bond-buying program, which could put the market under pressure.

2. Judge Rules Norwegian Cruise Line may require Florida travelers to provide evidence of Covid vaccination

The ship Norwegian Cruise Line Holdings Ltd. Norwegian Bliss is docked at Ogden Point cruise terminal in British Columbia, Canada.

James MacDonald | Bloomberg | Getty Images

A federal judge issued an injunction to a law in Florida that prohibits companies from asking customers to provide proof of vaccination against Covid-19. The ruling allows Norwegian Cruise Line to require passengers to provide proof that they are fully vaccinated against the virus. The verdict comes as the Norwegian Gem Cruise is due to depart Miami on Sunday. It will be the company’s first trip to leave Florida since the pandemic began. New infections are increasing in the United States as the highly contagious Delta variant spreads across the country.

3. Berkshire Hathaway’s operating profit increases 21%

Warren Buffett at the Berkshire Hathaway Annual Meeting in Los Angeles, California. 05/01/2021.

Gerard Miller | CNBC

Warren Buffett’s Berkshire Hathaway posted operating income of $ 6.69 billion for the second quarter, up 21% from the same period last year. These results were driven in part by Berkshire’s rail, utilities and energy companies, which saw profits jump more than 27% to $ 2.26 billion. The conglomerate also saw improvements in other business areas, such as house construction. Of course, Berkshire acknowledged that its second quarter numbers look great as they rebound from a low base amid the pandemic. The company also said, “The extent of the long-term impact cannot be reasonably estimated at this time.”

4. Covid pandemic is far from over, says epidemiologist

Kim Dimaunahan, RN, left, and Courtney Herron, RN, right, work in the Covid unit at the Little Company of Mary Medical Center on Friday July 30, 2021 in Torrance, California.

Francine Orr | Los Angeles Times | Getty Images

The world still has a long way to go before the Covid pandemic is over as only a small portion of the world’s population has been vaccinated, said epidemiologist Dr. Larry Brilliant to CNBC to Squawk Box Asia. “I think we’re closer to the beginning than the end [of the pandemic]and it’s not because the variant we’re looking at will last that long, “said Brilliant, who was part of a World Health Organization team that helped eradicate smallpox.” Unless we all vaccinate in over 200 countries, there will be new variants. “Brilliant added that the Delta variant is potentially” the most contagious virus “of all time.

5. Lionel Messi has reportedly received a two-year deal offer from French club PSG

Lionel Messi holds an emotional press conference for FC Barcelona.

Albert Gea | REUTERS

Football superstar Lionel Messi has received a two-year contract offer from French team PSG, Sky Sports reported. The deal, under review by Messi’s warehouse, is said to be worth £ 25 million ($ 35 million) a year after taxes, the report said. Messi himself said on Sunday that “nothing is confirmed” but added that a deal with PSG is “a possibility”. Messi’s departure from Spanish club FC Barcelona was confirmed by the team on Thursday. Messi played on Barcelona’s top team for 17 years, scoring a record 474 goals in La Liga games. On Sunday, a tearful Messi said he didn’t want to leave the only team he played for as a professional.

– Follow the whole market like a pro on CNBC Pro. Get the latest on the pandemic with coronavirus coverage from CNBC.