This summer’s hottest cocktail comes in a can. Between 2019 and 2020, the premixed cocktails category in the US grew by 50%, according to industry tracker IWSR. The segment is still relatively small, accounting for only 3% of US spirits volume, based on data from the United States Distilled Spirits Council. However, companies and industry …
Continue reading “Laborious Seltzer’s recognition is fueling the rise of the canned cocktail”