Pfizer (PFE) Q2 earnings report 2023

Pavlo Gonchar | Lightrocket | Getty Images

Pfizer on Tuesday reported second-quarter adjusted earnings that topped Wall Street’s expectations, but posted revenue that fell short of estimates as Covid product sales plunged.

Pfizer reported second-quarter sales of $12.73 billion, down 54% over the same period a year ago.

Excluding sales of the company’s Covid vaccine and Covid antiviral pill Paxlovid, revenue grew 5% operationally. Together, the products raked in $1.6 billion in revenue for the quarter.

Here’s how Pfizer results compared with Wall Street expectations, based on a survey of analysts by Refinitiv:

  • Earnings per share: 67 cents per share adjusted, vs. 57 cents per share expected
  • Revenue: $12.73 billion, vs. $13.27 billion expected

Pfizer booked a net income of $2.33 billion, or 41 cents per share. That fell from $9.91 billion, or $1.73 per share, during the same period a year ago. 

Excluding certain items, the company’s earnings per share were 67 cents per share for the quarter. 

Looking ahead, the New York-based company narrowed its 2023 sales forecast to $67 billion to $70 billion, from a previous forecast of $67 billion to $71 billion. 

Pfizer reiterated its full-year adjusted earnings outlook of $3.25 to $3.45 per share.

Shares of Pfizer have fallen nearly 30% this year, putting the company’s market value at roughly $203 billion.

Pfizer is in a transition period as it navigates its post-pandemic boom.

The company and rival drugmakers like Moderna have seen a steep drop off in Covid-relates sales this year as the world emerges from the pandemic and relies less on blockbuster vaccines and treatments that help protect against the virus.

That decline, which has weighed on Pfizer’s sales during the past two quarters, shows no signs of abating.

But Pfizer is pinning its hopes on mergers and acquisitions and a record pipeline to help the company pivot to new areas of growth. 

Investors are eager for executives to provide updates on Pfizer’s several near-term drug launches, which CEO Albert Bourla said in May will help grow non-Covid revenues “at a faster rate” during the second half of the year.

That includes Pfizer’s vaccine for respiratory syncytial virus and its updated Covid shot – both of which are slated to roll out during the third quarter.

Executives are also likely to be asked about the company’s $43 billion acquisition of cancer therapy maker Seagen – a deal Pfizer believes could contribute more than $10 billion in risk-adjusted sales by 2030. 

The U.S. Federal Trade Commission asked Pfizer and Seagen for more information on their proposed merger during the second quarter. The move came as the agency cracks down on similar deals in the pharmaceutical industry. 

Executives will also likely to address the tornado that hit Pfizer’s major plant in North Carolina after the company told hospitals last month that more than 30 drugs may see new supply disruptions due to the damage.

Pfizer will hold a conference call at 10 a.m. ET on Tuesday. 

Home lawmakers scrutinize pandemic-era worker retention tax credit score

IRS Commissioner Daniel Werfel testifies before a Senate Finance Committee hearing on Feb. 15, 2023.

Kevin Lamarque | Reuters

Scrutiny of a pandemic-era tax credit intensified this week as lawmakers, the IRS and tax professionals sought solutions for the wave of small businesses that wrongly claimed the tax break. 

The employee retention credit, or ERC, was enacted in 2020 to support small businesses affected by shutdowns during the Covid-19 pandemic and is worth thousands of dollars per employee. There’s still time for eligible businesses to amend returns and claim credits, which has sparked a cottage industry of firms, known as “ERC mills,” pushing the credit to businesses that may or may not qualify.

“While it was a great opportunity and much-needed lifeline to small businesses, it is fraught with fraud,” said Roger Harris, president of accounting and tax firm Padgett Advisors, speaking at a House Ways and Means Committee hearing Thursday.

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“Any time this amount of money is being handed out through the tax system, the bad actors show up, and they have shown up in large numbers,” he said.

As of July 26, the IRS said, it had roughly 506,000 unprocessed Form 941-X amended payroll tax returns.

As the IRS works through its backlog of unprocessed amended returns, it’s unclear how many small businesses may have wrongly claimed the credit. But a future audit “could ruin them,” according to Harris.

The IRS has received more than 2.5 million ERC claims since the beginning of the program, but processing has slowed due to the “complexity of the amended returns,” according to the agency.

“The joy of getting the money could very quickly be replaced with the terrifying reality that because you weren’t eligible, you could be put out of business because of the amount of money you now owe back to the federal government,” Harris said.

The true ERC claim backlog may be significantly higher because of professional employer organizations, or PEOs, which provide payroll benefits and other HR services, according to Pat Cleary, president and CEO of the National Association of Professional Employer Organizations, who also testified at the House hearing. That’s because a single PEO claim can represent many small businesses.

IRS says legitimate ERC claims are declining

The IRS has issued several warnings about “ERC schemes” and added the issue to the top of its “Dirty Dozen” list of tax scams for 2023. This week, the agency said it has “increased audit and criminal investigation work” in this area.

“The further we get from the pandemic, we believe the percentage of legitimate claims coming in is declining,” IRS Commissioner Danny Werfel said at the IRS Nationwide Tax Forum in Atlanta this week. “Instead, we continue to see more and more questionable claims coming in following the onslaught of misleading marketing from promoters pushing businesses to apply.”  

The further we get from the pandemic, we believe the percentage of legitimate claims coming in is declining.

Danny Werfel

IRS Commissioner

Currently, small businesses have until April 15, 2024, to amend returns for 2020 and until April 15, 2025, to amend returns for 2021. “That raises future concerns,” and the agency is weighing an earlier end date, Werfel said.

Tax professionals need a ‘real-world solution’

Meanwhile, questions linger for tax professionals fielding questions from small businesses about ERC claims.

“As practitioners, we need guidance,” Larry Gray, a certified public accountant and partner at AGC CPA, said in written testimony for the House hearing. “We need guidance to be able to show our clients clearly why they do or do not qualify.”

He said ERC specialists help companies amend payroll tax returns, but aren’t amending income tax returns to reflect the change, which sends clients back to him.

What’s more, “claiming the credit and correcting the tax return are likely not done by the same people,” since many tax professionals don’t handle payroll tax returns, Gray said.

Harris stressed the need for a “real-world solution” for small businesses that wrongly claimed the credit because “there’s no way in the world we’re going to audit our way out of this problem.” 

What Qin Gang’s disappearance means for U.S.-China relations

U.S. Secretary of State Antony Blinken (L) meets with State Councilor and Foreign Minister of China Qin Gang in Beijing, China on June 19, 2023.

Foreign Ministry of China | Anadolu Agency | Getty Images

BEIJING — The flurry over Qin Gang’s disappearance and removal from the position of foreign minister has little impact on U.S.-China relations, analysts said.

Qin had only held the position for about six months before he disappeared from public view in late June — with little explanation. China officially announced his dismissal from the foreign minister role on Tuesday.

China’s top diplomat Wang Yi is reassuming the foreign minister role, a position he held for two terms before his promotion late last year within the ruling Chinese Communist Party. He has met with U.S. Secretary of State Antony Blinken twice in the last two months.

“China’s foreign minister is an implementer of decisions made by [Chinese President] Xi Jinping and his close circle; their role in actual policy formulation is relatively limited,” said Nick Marro, global trade leader at The Economist Intelligence Unit.

“We don’t expect the recent events to have a significant impact on China’s diplomatic relations,” he said. “That said, the opacity attached to all of this drama will complicate some of the logistics underpinning foreign engagement.”

China’s foreign ministry has declined to shared why Qin had to leave his position.

While Wang’s return to the foreign minister role is unusual, his promotion to top diplomat had also come contrary to expectations of retirement.

Xi meanwhile has broken precedent by taking a third term as president in March, and installing loyalists in top positions without the same government experience as their predecessors.

“In returning Wang to the helm at the foreign ministry, Xi appears to have opted for a steady pair of hands over any of the younger crop of candidates, buying time for potential successors to be fully vetted and groomed,” said Eurasia Group’s Jeremy Chan, consultant for China and Northeast Asia, and Anna Ashton, director for China corporate affairs and U.S.-China.

“Wang’s oversight of policy implementation is therefore likely to strengthen the consistency of Beijing’s diplomatic messaging and actions, while further cementing the party’s already strong guidance of foreign affairs,” the Eurasia Group analysts said in a note.

While pressuring China has become an area of rare bipartisan agreement in the U.S., critics say the Biden administration has not had a comprehensive China strategy.

What happened to Qin?

Qin was one of the few younger officials to move up quickly in the latest leadership reshuffle. A career diplomat, he was China’s ambassador to the U.S. for less than two years before becoming foreign minister.

“The issue is Qin was elevated really very rapidly within a very short time,” said Dali Yang, political science professor at The University of Chicago. “That also meant that he needed to be seen as truly up and coming and rising — but he needs to be exemplary.”

“That fact becomes a major consideration when it’s harder for Xi to protect him,” Yang said.

The Chinese foreign ministry’s website has mostly deleted references to Qin and his speeches, leaving the bio page for the foreign minister and records of his activities as blank — with only the words “updating.”

Earlier this month, the ministry said Wang would attend a diplomatic gathering instead of Qin due to the latter’s health issues, Reuters said.

“Clearly in the U.S. and so on there would be lots of reports on what happened,” Yang said.

“What’s remarkable is there’s so many rumors and in fact a lot of the rumors are allowed to circulate to such an extent yet the authorities totally avoided referring to the rumors. By doing so they give a lot of space to the rumors to circulate.”

Officially, Qin retains his position of state councilor and is a member of the Chinese Communist Party’s central committee, the third-highest circle of power.

In May, Xie Feng became China’s ambassador to the U.S., filling a role that was left open for months after Qin’s departure.

Communication between the U.S. and China has picked up, with U.S. Treasury Secretary Janet Yellen and John Kerry, special presidential envoy for climate, visiting Beijing this summer.

“At this point there is a desire to at least not try to be confrontational on every respect,” Yang said. “This is a real meaningful relationship, not simply a relationship between two rivals in all respects.”

“The challenge is the election season in the U.S. is coming up, and the rhetoric can become hotter.”

Lady Will get 51 Months In Jail For Stealing $2.8M From 87YO

A 36-year-old woman will spend the next four years in prison for swindling over $2.8 million from an 87-year-old man. A judge sentenced Peaches Stergo on Thursday (Jul. 27)–months after she pleaded guilty to wire fraud in April.

The Southern District of New York U.S. Attorney’s Office says Stergo ran a “romance scam” on the elderly Holocaust survivor. She cleared his life savings.

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The victim’s name was not released, but his parents reportedly died in the Holocaust. In their sentencing request, prosecutors included an excerpt of the victim’s impact statement, per NBC News. He relocated to the United States during his 20s in search of a better life. Now, he believes his life will end with nothing to his name.

“Over the next 60 years, I worked tirelessly to establish a successful business, family, and home in New York. I am now 88 years old, and the last thing I expected was to finish my days in the same manner that I started them–penniless and betrayed,” the Holocaust survivor said.

Q&A: Inner City Press interviewed Ann Fitz, lawyer for Peaches Stergo after she got 51 months for defrauding an 87 year old Holocaust survivor out of his life savings. Q: Why didn’t the defense mention the Holocaust? A: She didn’t target him for that. But she knew pic.twitter.com/FAMzfljO0A

— Inner City Press (@innercitypress) July 27, 2023

How Peaches Stergo Scammed Over $2.8 Million From A Holocaust Survivor

Police arrested Peaches Stergo in January after the victim’s son became aware of the financially-draining situation.

Peaches first met the victim on a dating website seven years ago. By May 2017, she had requested his financial help to allegedly pay a lawyer. Her story was that she won an injury settlement, but her lawyer was withholding it, awaiting his fee payment.

After the victim abided by her request, Stergo claimed her settlement coins were available in her TD Bank account. Citing bank records, prosecutors uncovered that she never received any injury settlement money.

RELATED: Prosecutors: ‘Worst Boyfriend On The Upper East Side’ Scammed At Least Five Women Out Of $1.8 Million

Over the next four years, the victim wrote 62 checks to Peaches. She frequently demanded he deposit money into her accounts, lying about them being frozen if he didn’t.

She kept up her fraudulent charade with accessories like fake invoices, “a fake email account intended to appear as if it belonged to a TD Bank employee,” and “fake letters from a TD Bank employee.”

Peaches Stergo Spent Victim’s Life Savings On A Home, Trips & Luxury Items

Stergo drained the victim’s funds to the point that he was forced to give up his apartment. Meanwhile, she used that $2.8 million to live a luxurious lifestyle with a real lover. The district attorney’s office statement revealed Peaches purchased a home in a gated community, a condo, and a boat. She also bought several cars, including a Corvette and Suburban.

The scheming jet-setter also “took expensive trips,” stayed in luxury hotels like the Ritz Carlton, and spent “tens of thousands of dollars on expensive meals, gold coins, and bars, jewelry, and Rolex watches. Stergo even upgraded her wardrobe with pieces from Tiffany, Ralph Lauren,  Neiman Marcus, Louis Vuitton, and Hermes.

When the Holocaust survivor finally stopped sending her money, Peaches was upset–sentiments she revealed in a text, per prosecutors.

“I am just aggravated, hurt, frustrated that I haven’t made money….I don’t want to work…it’s too hard,” Stergo wrote.

To the outside world, Stergo described her elaborate romance scam as her “business.” Meanwhile, her real lover seemed privy to her scheme. According to uncovered text messages, Peaches made fun of the Holocaust survivor after he told her he loved her. She also joked about him being “broke” with nothing else “to pawn.”

On Thursday, U.S. Attorney Damian Williams said:

“Peaches Stergo callously defrauded an 87-year-old Holocaust survivor who was simply looking for companionship. She used the millions of dollars in fraud proceeds to live a life of luxury at the victim’s expense. But she did not get away with it. As today’s sentence demonstrates, perpetrators of romance scams will be held to account for their crimes.”

The sentencing official, Judge Edgardo Ramos, agreed with Williams, saying Peaches’ conduct was “unspeakably cruel” and motivated by “greed.”

In addition to 51 months in prison, Stergo got three years of supervised release. She also has to forfeit and pay $2,830,775 in restitution. Stergo also has to forfeit her gated community home and over 100 luxury items.

A Deranged Sounding Kari Lake Claims Trump Is Outsmarting The DOJ

Kari Lake called Trump a giant who is playing chess while the DOJ is playing checkers.

Kari Lake said on Newsmax:

Well every single thing they’ve thrown at him. He’s turned it right back in their face, and he’s proven to be right. They’re wrong. They’re just they’re just trying to bring him down. And you can’t bring down a giant like Donald J. Trump and I’ll be honest. I think he would welcome that indictment. He would welcome a trial.

I think you said it would be the trial of the century. I don’t think that when they thought of all of that, and maybe during those meetings with his attorney, the attorneys brought it up and said, Do you really want this Because it’s going to come right back in your face. They’re playing checkers and President Trump is playing, you know chess at the highest level, so I don’t think they want to pick a fight with him. 

Video:

Kari Lake’s comments demonstrate why the Trump faithful are never going to leave him. It doesn’t matter how often the former president is indicted or what evidence is presented against him. People like Kari Lake will stick with Trump until he is hauled off to prison in handcuffed.

The problem for the Republican Party is that Trump’s true believers, like Lake only make up about 30% of the country. A political party can’t win elections with 30% support.

Trump is apparently outsmarting Jack Smith by allegedly committing lots of crimes and leaving plenty of evidence for investigators to find.

Donald Trump’s only plan is to win back the White House and make the federal criminal prosecutions disappear.

The former president has no grand legal strategy. He and his supporters are deflecting and embracing conspiracy theories about the Bidens because there is no logical explanation for his crimes. As long as his supporters keep believing, Trump will remain in control of the Republican Party.

Jason is the managing editor. He is also a White House Press Pool and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.

Awards and  Professional Memberships

Member of the Society of Professional Journalists and The American Political Science Association

New invoice goals to assist low-income folks with disabilities get monetary savings

Halfpoint Images | Moment | Getty Images

The Americans with Disabilities Act was signed into law 33 years ago to protect people with disabilities from discrimination.

But disabled people still face major hurdles when it comes to building wealth.

To help make it easier for disabled individuals with lower incomes to save, Sen. Bob Casey, D-Pa., who serves as chairman of the Senate Special Committee on Aging, is introducing a new proposal, called the ABLE MATCH Act. The legislation would create a federal dollar-for-dollar match of up to $2,000 for new and existing ABLE accounts for individuals who earn $28,000 or less per year.

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ABLE accounts, which were established with federal legislation in 2014, allow qualifying individuals to set money aside for disability-related expenses without losing eligibility for federal programs such as Medicaid or Supplemental Security Income. The tax-advantaged accounts allow for tax-free withdrawals for qualifying expenses, while investment gains may grow on a tax-deferred basis.

The ABLE program has been a “lifeline for thousands of people with disabilities across the nation,” Casey said in a statement.

“However, there are still too many people whose lives would be made easier by the program, but don’t have sufficient funds to open an account,” Casey added.

Proposal would add a federal match

The ABLE MATCH Act would create a federal dollar-for-dollar match of up to $2,000 for individuals who make $28,000 or less, which would taper off for each dollar earned over that threshold.

That threshold would be adjusted for inflation and for heads of household and married couples.

The bill’s goal is to help boost enrollment in ABLE accounts for people with lower incomes who have disabilities.

The introduction of the proposal is a “really exciting development,” said Thomas Foley, executive director at the National Disability Institute.

There are still too many people whose lives would be made easier by the program, but don’t have sufficient funds to open an account.

Sen. Bob Casey

Democratic senator from Pennsylvania

“This is providing an incentive to a group of people who haven’t been incentivized, and in fact have been dis-incentivized to save for decades,” Foley said.

People with disabilities are twice as likely to live in poverty compared with people without disabilities, Foley said.

The National Disability Institute’s research has found that people with disabilities need to spend about $28,000 more per year to live lifestyles equivalent to those of people without disabilities, he said.

Those extra costs come from needs such as accessible transportation, living closer to work, or the maintenance of a service dog, for example.

Disabled individuals, particularly those who are younger, may find it difficult to save in an ABLE account due to a lack of disposable income, Foley said.

New legislation passed last year raised the age limit from 26 to 46 for the onset of a disability in order to participate in an ABLE account starting in 2026.

With that change, as many as 14 million people may be eligible to participate in ABLE accounts, Foley said.

McDonald’s (MCD) Q2 2023 earnings

In an aerial view, a sign is posted in front of a McDonald’s restaurant on April 03, 2023 in San Pablo, California.

Justin Sullivan | Getty Images

McDonald’s is expected to report its second-quarter earnings before the bell Thursday.

Here’s what Wall Street analysts surveyed by Refinitiv are expecting:

  • Earnings per share: $2.79 expected
  • Revenue: $6.27 billion expected

The fast-food giant is often seen as a bellwether for the restaurant industry and the broader consumer environment, and investors have high expectations for its second quarter. McDonald’s is expected to report same-store sales growth of 9.2%, according to StreetAccount estimates.

The chain will likely report a sales boost from its Grimace Birthday Meal at the tail end of the quarter. The meal combo, which included a photo-friendly purple milkshake, went viral on social media, fueled by nostalgia for the McDonaldland character.

But McDonald’s executives have taken a more conservative outlook for the burger chain. Last quarter, CEO Chris Kempczinski said some customers have pushed back on price increases. He also warned about potential recessions hitting the U.S. and Europe later this year.

Shares of McDonald’s have risen 10% this year, trailing the S&P 500‘s rise of 18% in the same period. McDonald’s has a market value of $213 billion.

Elections in Spain finish with out a clear majority, plunging the nation into political limbo

The leader and candidate of the conservative Partido Popular (People’s Party) Alberto Nunez Feijoo.

Oscar Del Pozo | Afp | Getty Images

Election Sunday in Spain ended with no clear majority for either major party, throwing Europe’s fourth largest economy into political limbo.

After all the votes were counted, Spain’s conservative Partido Popular party secured 136 seats in Parliament, followed by the incumbent socialist party PSOE with 122 seats. Far-right party Vox took third place with 33 seats, while left-wing Sumar party got 31.

All parties fell short of the 176 seats required for an absolute majority.

In the run-up to the election, there was speculation that PP could join forces with Vox – potentially marking the far right’s first return to power since Francisco Franco’s dictatorship in 1975. PP and Vox have already merged in some regions, but never at national level.

However, their combined 169 seats fall short of the 176 needed to form a coalition majority.

On the other hand, incumbent leader Pedro Sanchez’s PSOE could potentially work with Sumar, but again their 153 seats are not enough.

Alberto Feijóo, leader of the PP, took responsibility for forming the government as his party won the most seats.

“I will start a dialogue with the rest of the parties,” he said on Twitter. “I ask for responsibility so that Spain does not suffer blockades.” He added that he hoped other parties would not join forces and prevent him from forming a government.

Pedro Sanchez, Spain’s Prime Minister and leader of the Spanish Socialist Workers’ Party (PSOE).

Bloomberg | Bloomberg | Getty Images

However, it is not that simple.

Sanchez’s ruling party did win seats in Sunday’s election, and he has experience negotiating deals with smaller parties to form a government.

“Prime Minister Pedro Sanchez will have a chance to remain in power by negotiating a deal with the far-left Sumar and smaller parties, although a repeat of the elections is also a possibility,” said Antonio Barroso, deputy director of research at Teneo, in a note. He assigned a 45% chance to each scenario.

The background of the vote

Members of Feijóo’s conservative party had raised concerns about Vox’s anti-LGBT rights and anti-immigration policies. Vox had also been criticized by mainstream politicians for speaking out against abortion rights and denying climate change.

The decisive factor in the early elections was the clear defeat of the socialist PSOE in regional and municipal elections in May. Parliamentary elections were originally scheduled for the end of this year.

Sunday’s vote was the first ever to be held in summer, and the extreme heat that has been felt in various parts of the country in recent weeks has led to renewed focus on climate policy in the run-up to the vote.

Prime Minister Sánchez has been Prime Minister of Spain since 2018. He has been criticized for pardoning politicians who support regional independence, and also faced backlash after the “Only Yes Means Yes” sexual consent law loopholed the jail terms of many convicted rapists.

However, Sanchez’s economic record has proven strong. According to the International Monetary Fund, Spain’s economy grew by more than 5% in 2022 and is expected to grow by around 1.5% this year.

Inflation in the large European economy is also among the lowest in the region. In June, Spain became the first country in Europe to report an inflation rate below 2%, well below the historic highs of 2022.

Despite a narrow victory for the People's Party, no clear majority could be achieved in the Spanish elections

“We wish oil costs to go down,” says the US Secretary of Power

Volatility is still weighing on oil markets, US Energy Secretary Jennifer Granholm said on Saturday, reiterating calls for additional supplies.

When asked to comment on the state of oil markets, she told CNBC’s Sri Jegarajah that “there is no doubt that there is a volatile environment” — a situation the White House is monitoring.

“There is a lot of excitement in these markets and as such we are deeply concerned about the way things are going,” added the energy secretary.

Granholm requested additional production to lower prices.

“We want to see more supply … It gets dangerous when the prices are that high,” she said. “I think the prudent way is to make sure transportation is affordable for people, and of course that means the supply is stable.”

Some members of the Organization of Petroleum Exporting Countries and their allies — collectively known as OPEC+ — are voluntarily cutting production by a total of 1.66 million barrels per day through the end of 2024. In addition, coalition heavyweights Saudi Arabia and Russia announced further voluntary cuts in July and August, each including 1 million barrels per day in production and 500,000 barrels per day in exports.

High crude oil prices continue to pose a challenge for the Biden administration, and cutting costs remains a priority.

“We want the prices to go down. The President is really focused on the impact on real people who have to go to work and can’t afford that bounty,” Granholm said.

The US has historically been vocal about lower prices at the pump to ease consumer budgets and curb inflation. Washington has repeatedly asked OPEC+ producers to help those efforts by increasing their output — culminating in a brief war of troughs with Saudi Arabia last October.

The US is now facing lower inflation, with the CPI showing a 3% yoy increase in June.

Renewable energy

Granholm also discussed the importance of the transition to renewable energy – a key theme of this year’s energy summit.

“China and the United States are the world’s largest emitters… Their citizens are feeling the effects of these extreme weather events,” Granholm said, adding that the US is interested in “finding an oasis” by working with China on clean energy deployment.

“We have to do everything, everywhere and at once. Provide, provide, provide clean energy. Because if we don’t do that, our planet will be on fire and we have to do something about it.”

Correction: This story has been updated to accurately reflect a quote from US Secretary of Energy Jennifer Granholm regarding supply and production.

Why Most Customers Ignore Well being Warnings

Warning labels are intended to inform consumers of potential risks when using a product, but they are too widespread to be of any use.

“Warning labels were actually pretty rare up until the 1960s,” said W. Kip Viscusi, a distinguished professor of law, economics, and management at Vanderbilt University. “From the mid-1960s, cigarettes were labeled with a warning. Since then, other products have followed suit and tried to emulate the cigarette experience.”

Health warnings generally come in two forms: those warning the consumer not to purchase the product, such as: For example, a label on a packet of cigarettes that says “This product may cause oral cancer” and those warning of the risks of using a product improperly, perhaps saying “To prevent this piece of furniture from tipping over, it must be permanently attached to the wall.”

One of the problems that researchers have pointed out is that people are desensitized to warning labels because they seem to be everywhere.

“One of my main complaints about warnings is that they have become ubiquitous,” Viscusi said. “There’s a tendency to say things are risky [and] Put a warning on it, and that tends to weaken the impact of the other warnings that are out there. So when everything is labeled as dangerous in the supermarket, you don’t know what to buy.”

Viscusi has developed two criteria for effective health warnings: 1) they must provide consumers with new information and 2) the consumer must believe the information is credible.

“If companies make statements against their financial interests, that would usually be credible,” Viscusi said.

There has been opposition to placing health warnings on certain products. In December 2022, a federal judge ruled that the U.S. Food and Drug Administration cannot require tobacco companies to place graphic health warnings on cigarettes.

When it comes to ensuring people use products safely, consumer advocates believe warning labels should be the last resort.

“Generally, warnings are in and of themselves.” [are] just not effective,” said Oriene Shin, policy adviser at Consumer Reports. “They really need to be coupled with safe design.”

This is where the security hierarchy of product design comes into play. This is a multi-stage process that aims to eliminate risks for the consumer and, if this is not possible, to minimize them through protective measures.

An example of a protective measure, according to Shin, would be that a potentially dangerous product like a lawn mower should only be started when the user pulls a lever and presses a button, and not just one of those procedures.

The final level of the security hierarchy is a warning sign.

“I’ve probably seen hundreds of warnings in the last week and we probably don’t remember any of them,” Shin said. “And that’s the problem with just relying on warning labels. [They’re] the icing on the cake and not the end of it all.”

watch the video Above you can read more about why warning signs are not working and what we can do about it.