Why Girls In all places Love Khloe Kardashian’s Good American Clothes

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There once was a time where the fashion world was devoid of stylish clothing with a truly inclusive size range. And then Khloe Kardashian‘s Good American clothing was born.

Proudly proclaiming their dedication to being designed for a curvier, sexier and stronger shape, Khloe launched Good American with Emma Grede to respond to what they thought was missing from the denim community… namely, clothing that worked for every body. So they launched a brand to address this issue, created for women of all sizes, but especially those who find themselves between standard and plus sizing.

Since then, Good American has prided itself on offering extreme inclusivity in their sizing and models, featuring women of all shapes, sizes, colors and backgrounds. And they consistently donate to Step Up, an organization that propels girls from under-resourced communities to fulfill their potential. From comfortable jeans with pockets to jumpsuits and now shoes and swimwear, Good American has a little something for everyone… which is why they’re so well loved.

We picked out a few of our favorite Good American items below. If you haven’t filled your wardrobe with their essentials, now’s the time!