Step as much as Carry Clear Dwelling ETFs, DTOX, Monitoring Environments, and Well being to Market

The enthusiasm for clean living doesn’t stop with Corporate America.

The trend has now crept into the exchange-traded fund market, where Amplify ETFs – the company behind popular themed funds like the Amplify Seymour Cannabis ETF (CNBS) and the Amplify Transformational Data Sharing ETF (BLOK) – have now applied for an ETF focused on clean Life.

If the index-based fund is approved, it will be launched later this year under the ticker DTOX, Amplify founder and CEO Christian Magoon told CNBC’s “ETF Edge” this week.

DTOX will “track buildings and infrastructure, health, beauty, food, hospitality, energy and transportation companies that make products that are either better for the environment or better for the human body,” Magoon said in an interview Monday .

It sounds broad-based, but Amplify has proposed fairly strict rules for its holdings.

“They must have about 80% of their sales in these rooms,” said Magoon.

“It’s really one way of capitalizing on this trend that people want to be cleaner in terms of their footprint, health and environment,” he said. “We believe this is a trend that will continue for a while. We believe that companies that focus on it and get most of their revenue from it have a chance to produce alpha.”

While there are clean energy, health and wellness ETFs, DTOX would be the first to reflect both themes.