A recession is a very real possibility.
With the Federal Reserve aggressively raising interest rates to combat persistent inflation, the tough stance may come at a price. Already, falling stock markets have wiped out more than $9 trillion in US household wealth.
Fed Chair Jerome Powell also warned that the central bank’s upcoming moves to combat rising prices could cause “some pain”.
And yet 31% of Americans say they are not prepared for an economic downturn and are not actively doing anything to better prepare for it, according to a recent Bankrate.com report.
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“Recessionary depression, recession fatigue – whatever you want to call it, the impact on Americans’ financial security keeps coming, first with the devastating coronavirus pandemic, followed by 40 years of high inflation and now the growing risk of another downturn.” said Bankrate.com analyst Sarah Foster.
“Keeping up the motivation for more than two years to prepare for tough economic times can undoubtedly feel exhausting,” she said.
“This is not a human error, but rather a response to the overwhelming stress they are under,” added Jeffrey Galak, associate professor of marketing at Carnegie Mellon and an expert on consumer behavior.
“People have spent two and a half years coping with a global pandemic, uncertain financial future, political turmoil and rising inflation,” he said. “At some point people will run out of will to keep making good decisions about their future.”
When broken down by generation, younger adults or Gen Zers are more likely to experience “recession fatigue” compared to Millennials, Gen Xers and Baby Boomers.
They’re also the group inclined to say the pandemic has interrupted their formative years and are offended by a short-lived “hot vax summer,” Foster said.
“Recession fatigue is the nasty cousin of revenge spending,” she said. “Americans have been deprived of so many activities that brought them joy. It’s like financial apathy.”
Recession fatigue is revenge spending’s nasty cousin.
Sarah Forest
bank rate analyst
Even as the economy avoids a recession, consumers are already struggling in the face of sky-high prices, and nearly half of Americans say they are spiraling into debt.
If there were job losses, the impact would be widespread, but each household would suffer a setback of varying degrees depending on their income, savings and financial position.
Still, according to Foster, there are several universal ways to prepare it.
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