Michael B. Jordan apologizes after naming his rum model ‘J’Ouvert’ – saying he is within the technique of renaming it

It looks like Michael B. Jordan heard the feedback on his new rum loud and clear. Many people expressed their dislike of the name after accusing it of cultural appropriation and now it looks like it is making the necessary changes.

Late Tuesday, the actor apologized on his Instagram story and assured everyone that he and his team are working to rename the brand of rum they originally introduced to the world as “J’Ouvert”.

MBJ said, “I just want to say on behalf of myself and my partners that our intent was never to offend or hurt any culture (that we love and respect) and we hoped to celebrate and shed a positive light. There has been a lot of listening in the last few days. Learn a lot and take part in countless community discussions. “

He continued, “We hear you. I hear you and I want to make it clear that we are in the process of renaming ourselves. We sincerely apologize and look forward to introducing a brand we can all be proud of. “

As we reported earlier, J’ouvert is part of Caribbean culture and a big street festival that takes place during Carnival.

Before his apology was published, one of the many celebrities who shared their thoughts on the matter was Nicki Minaj, who is originally from Trinidad and Tobago. She posted a comment from someone who shared the meaning of J’Ouvert saying, “I’m sure MBJ didn’t intentionally do something that he thought Caribbean people would find offensive – but now that you are aware of it are aware, change the name and continue to prosper and prosper. “

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TSR STAFF: Jade Ashley @ Jade_Ashley94