Haus Labs Evaluate: How Girl Gaga’s New Magnificence Merchandise Maintain Up

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There’s a million reasons why Lady Gaga‘s Haus Labs has caught the attention of beauty insiders.

While the cosmetics brand originally launched in 2019, launching with a kaleidoscope of shimmering eyeshadows, smudge-proof liquid eyeliner and bold lipsticks, it recently underwent a major makeover.

Not only did the superstar rebrand her company as Haus Labs by Lady Gaga, but she also launched entirely new products, improved formulas, and partnered with another retailer (Sephora, having previously been sold on Amazon).

As a fan of the House of Gucci star’s original makeup, I was immediately interested in her unexpected shock. After the foundation, setting powder, and lip glosses went viral on TikTok, I knew I had to put them to the test.