Gwyneth Paltrow’s Goop threatened to shut within the UK

LONDON – Gwyneth Paltrow’s company Goop has been warned that UK operations may be shut down after accounts are not filed.

According to Goops’ page on Companies House, a registrar for companies in the UK, the company’s accounts are overdue.

Companies House issued a second “mandatory strike” notice in April warning one company that it could be removed from the UK register and dissolved two months after the notice.

However, according to Companies House, Goop’s strike process was suspended last week to allow more time to file its accounts. Goop received a strike notification for the first time in 2019, but it was also suspended. The accounts were audited in July 2020.

A Goop rep was not immediately available for comment when contacted by CNBC.

Paltrow founded Goop in 2008 but registered it as a UK company in 2011 when she lived in England with her ex-husband, Coldplay lead singer Chris Martin. According to the New York Times, the latest public valuation in 2018 was $ 250 million.

Goop is also facing a US lawsuit by a man in Texas who alleged the brand’s vagina-scented candle “exploded” after being burned for a few hours.

NBC News reported earlier this week that Colby Watson filed a class action lawsuit on Monday. Watson allegedly said he bought a $ 75 “This Smells Like My Vagina” candle from the Goop website in January, but after lighting it for the first time and burning it for three hours a month later, it “exploded” allegedly and was “engulfed” in high flames. ”

The candle has a warning advising users not to burn it for more than two hours. This can be seen from the listing on the Goop website.

A Goop spokesperson told NBC News that Watson’s claim was “frivolous”.

This isn’t the first lawsuit Goop faced after settling a $ 145,000 case in 2018 over health claims regarding vaginal jade egg use.

The Hollywood star’s brand has faced other criticisms of its health and “wellness” claims.

Last year, UK National Health Service CEO Simon Stevens said Paltrow’s Netflix show “The Goop Lab” was promoting “dodgy wellness products and shady practices.”

He argued that Paltrow’s brand “sells psychological vampire repellants, chemical sunscreen is a bad idea, and promotes colonic irrigation and DIY coffee enema machines even though they pose significant health risks.”

A spokeswoman for Goop told the BBC at the time that it was “transparent when we cover emerging issues that may not be backed by science or are in the early stages of review”.