compete with Actually and White Claw

“But you’re Asian,” Jeremy Kim heard a lot as an adult.

People say it every time they find out that an Asian person doesn’t want to be a doctor or isn’t good at math, according to Kim, founder of the Hard Seltzer Company Nectar.

Along with two co-founders, Kim began producing Nectar in December 2020 after scraping together their last $ 20,000.

Manufacturing problems quickly drained their investment and almost forced them to end.

Then one of her videos went viral on TikTok and changed everything.

The trio are pursuing an ambitious marketing strategy that Kim developed to break down Asian stereotypes.

Check out this video to see how the company was started and to learn more about their unique marketing strategy.

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