Why Working From House Is Good For Williams-Sonoma

With families spending more time at home than ever before, home office furnishings and kitchens for stay-at-home buyers are top priorities. And that was great news for Williams-Sonoma.

The 65-year-old retailer sells housewares, premium cookware and furniture through its seven brands, including Pottery Barn, Williams Sonoma and West Elm.

Thanks to a strong e-commerce business and a demand for everything household-related, the company saw sales jump 22% year over year in the third quarter of 2020.

However, analysts say the company is facing headwinds as home furnishings sales continue to shift and competitors like online furniture retailer Wayfair increase their market share.

Can Williams-Sonoma, known for its high quality products, maintain its momentum? And what happens to the brand’s brick and mortar locations when more sales move online?

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