Ford is asking the brand new Lightning F-150 electrical pickup truck with plans to unveil it on Could 19
Ford’s fully electric F-150 is called Lightning. The all-new F-150 Lightning will be unveiled and broadcast live on May 19th at Ford World Headquarters in Dearborn.
DETROIT – Ford Motor’s upcoming all-electric F-150 pickup truck is called Lightning, a name the automaker last used for road performance trucks in the 1990s.
Ford released the name on Monday along with plans to unveil the truck on May 19 at 9:30 p.m. EDT. The unveiling will take place at the company’s headquarters in Dearborn, Michigan. It is broadcast on social media platforms as well as in 18 high profile public areas such as Times Square in New York City and Las Vegas Boulevard.
All-electric pickups are expected to be major growth areas for automakers in the coming years, particularly the commercial rental fleet business, corporations and governments. Ford has promised that its pickup will be a real work truck to set it apart from other competitors like the Tesla Cybertruck or the GMC Hummer EV.
Ford CEO Jim Farley nodded to Tesla and Toyota Motor in a press release on Monday for their contributions to electrification and announced the company’s plans.
“Every now and then a new vehicle comes along that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” Farley said in a statement. “America’s favorite vehicle for nearly half a century is going digital and all-electric.”
Farley said the F-150 Lightning will be able to “power your home during an outage; it is even faster than the original F-150 Lightning Performance Truck; and it will keep improving with wireless updates.” “
Production of the pickup is slated to begin next spring at the Ford Rouge Electric Vehicle Center in Michigan, Ford said. It is expected to arrive at dealerships in mid-2022.
The F-150 Lightning will appear months after other electric pickups like the GMC Hummer EV, Tesla Cybertruck, and startups like Rivian and possibly Lordstown Motors. Aside from Lordstown’s Endurance Pickup, which is aimed more at fleet customers than individual consumers, all vehicles are likely to be “lifestyle” vehicles rather than work vehicles. General Motors has also confirmed plans for an electric Chevrolet pickup truck that is expected to target more traditional truck customers than lifestyle buyers.