Bob Iger, CEO, Disney at Apple Program
The Walt Disney Company has always been at the forefront of developing new storytelling technologies. On Monday there was a new partnership with announced Apple to port its Disney+ streaming service to the tech giant’s new augmented reality headset.
Dubbed the Vision Pro, the headset allows users to interact with digital content in mixed reality. Retail price is $3,499.
Disney CEO Bob Iger said the new technology will enhance the Disney+ viewing experience, noting that users will be able to access the streaming service when the headset launches early next year.
“We’re constantly looking for new ways to entertain, inform and inspire our fans by combining extraordinary creativity with breakthrough technology to create truly remarkable experiences,” said Iger during Apple’s keynote at WWDC 2023 on Monday. “And we believe that Apple Vision Pro is a revolutionary platform that can make our vision a reality.”
The demo reel for the Disney-Apple collaboration featured 3D visualizations of a basketball court, showing how users could immerse themselves in sports competitions from the comfort of their own home, and immersive National Geographic content that put the viewer in the middle of the ocean.
“It will allow us to create deeply personal experiences that bring our fans closer to the characters they love,” said Iger. “This platform will allow us to bring Disney to our fans in a way that hasn’t been possible before.”
The sizzling film also featured Mickey Mouse springing to life in a living room, fireworks from Disney theme parks exploding in a kitchen, and fans watching Star Wars content from the surface of a planet.
“We’re so proud to once again partner with the world’s largest storytelling company and the world’s most innovative technology company to bring you real magic,” said Iger.